Some members of the public sampling the product at Silver Bird, Accra Mall
De United Foods Industries, producers of Indomie Noodles, has introduced a packaged snack Minimie Chinchin onto the Ghanaian market.
Chinchin or ‘atsɔmɔ’ is sweet crunchy donut-like baked wheat dough that comes handy as snack for people of all ages. It is usually kneaded and cut into small squares of about a quarter of an inch thick.
Minimie Chinchin is well packaged and prepared under standard manufacturing conditions which allows consumers to enjoy a delicacy in hygienic and convenient packs. It also provides quality and nutritious Ready-to-Eat snacks for the lunch boxes of children and people on the move.
As the society becomes health conscious, preference for well packaged and hygienically prepared snacks and meals have gone up with adverse impact on local delicacies which continue to be sold in sheets of papers or wrapped in polythene bags.
Brands Manager, Shine Akiem Torsoo intimated: “We love our local snacks but they are usually sold under conditions that do not attract many people who care about their health, so we have gone back to our roots, but producing them under the best conditions.
Ghana and many African countries boast of very savoury snacks which are losing out to their foreign counterparts because of the unhygienic handling and the conditions under which they are sold. Not only are they losing out to even to the indigenes but can also not get onto the shelves let alone be exported. This trend will mean that soon some of these delicacies would become extinct unless they are also packaged to compete effectively. But the likes of De United Foods Industries are determined to promote such delicacies, Mr. Torsoo added.
Mr. Torsoo said the introduction of Mimie Chinchin is just one of the many local delicacies that will be on the markets across the West African sub-region and beyond.
Via: -Daily Guide
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