Chris Konney, Country Manager of Adziik
Adziik (www.adziik.com), a Pan-African digital media store which offers a variety of music, books and movies from Africa and the Diaspora, has been launched in Accra.
Adziik’s main objective is to foster legal consumption of African art works and allow artists to benefit from their works. It has a strong presence in Francophone Africa (Senegal, Mali, Gabon, etc.) and its launch in Ghana means musicians from the country now have a platform to reach the larger African market and make financial gains.
In effect, Ghanaian musicians who sign on to Adziik can sell their songs in Ghana, in Francophone, Lusophone and other Anglophone African countries, in the Caribbean and finally in the US and Europe.
The goal of Adziik is to become the platform of choice when it comes to the promotion of African culture on a global scale.
“It is obvious music has moved from being a pastime to become a multi-million dollar industry around the globe, putting more than just food on the tables of musicians as well as other professionals within the Arts and Entertainment Industry,” Chris Koney, Country Manager (Ghana), noted.
He said he was available to engage various stakeholders and persons interested in partnering Adziik in Ghana.
Mr Koney continued: “Adziik has come at a perfect time, giving the opportunity to African musicians to make financial gains in other parts of the continent and outside Africa. Major digital media stores such as iTunes are not available to the unbanked and do not sell much of the local music that Africans listen to, which constitutes 70% of the music business in Africa. Only renowned African artists or those from the Diaspora have access to it and even that access is limited.”
Users of Adziik are able to make purchases using the traditional payment methods (Visa, Mastercard, Paypal, and American Express) and mobile money payments, making it possible for people who do not have bank accounts or credit cards to enjoy the content and make purchases online.
Adziik offers a vast array of services, from a selection of prepaid cards to signature live sessions, with a cutting edge technology which enables legal access to music for the consumer while allowing local African artists and young authors to benefit from Adziik at no cost.
The word ‘adziik’ means music in Fang language. Adziik has its headquarters in Gabon and offices in New York City, Tanzania and will soon open new ones in Ghana and Senegal. Adziik is joining the digital revolution by transforming the way art is shared and consumed in Africa.
Via: -Daily Guide
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